The word marketing is a lifeblood of an organization and this is essential because the ultimate revenue is generated through this process. The changing times actually led to more improvement in the way organization used to market their products, one such thing is called “Digital marketing“. Before going through digital marketing for beginners let me introduce you to the fundamentals of marketing
The term Digital marketing isn’t that foreign to anyone as the name itself says marketing combined with digital platforms such as a blog, website, videos, social media, and pins.The benefits of digital marketing over traditional marketing is nicely explained in this blog post by Swati
There are various ways to start your digital marketing journeys like E-mail marketing, Content marketing, Social media marketing, Search engine optimization, lead generation, and marketing automation. There are so many articles on the internet explaining different digital marketing tools available for beginners and one such article that I found good is by this website called webingwise.com and check out the article here
- Content marketing: “Content is the king” holds true for your digital marketing journey. The selling here happens through building an email list and then driving the traffic to your website/blog where you publish good content to make customers feel they are at the right place. The right guidance here would make your job half done and you won’t regret visiting these posts by Digital Vignesh and Anuradha
- Lead generation: Lead generation for both B2B and B2C business to help the business drive more traffic and soar high to earn more returns. B2C is simply Business to the customer where the end-users are normal citizens and their purchasing power depends on the inflation and purchasing power parity. The key here is to have an extraordinary product coupled with good reviews from customers. Whereas B2B is altogether a different ball game like you have to deal with an organization to sell your products and services and your negotiation skills play a major role in getting outcome. Do check the good write up on the B2B by DIGIINFOBLOG
- Email marketing: Email marketing is the next step after lead generation and here you have to introduce your business to the target niche by email marketing tools. The re-targeting strategies include sending a regular email stating the products and services offered by you and often with bonus content like a blog post and some discounts and offers on the products. There are free email marketing tools that enable you to set up your customer list to target and re-target to maximize the business. Feel free to read this simple yet useful article on email marketing tools
- Social media marketing: The advantage of having social media presence is more beneficial you can market your products by running a campaign on Facebook, Instagram, and other social media. I take great pride in introducing my mentor Digital Deepak who accelerated my digital marketing journey and here is one of the many insightful article he has written on social media marketing tools
The bottom line is to leverage the digital platform to drive potential customers to look at what you have built and make them purchase the products and services. Digital marketing techniques are more precise and cost-effective compared to traditional marketing. Digital marketing can be customized to an industry.
Do check these articles about custom solutions by Neena singh and Drive agribusiness There is no exception to digital marketing as I’m running an agency called Drive Agribusiness to help the agriculture industry to leverage the digital potential to grow more. I believe this article has met your expectations and do check my website for more such articles.
Below are the interesting blog posts by some of my fellow interns. Do check for good content.
A glimpse of online /digital marketing in 2021 is wonderfully put up by Naina here
Benefits of having positive mindset by Amrutha
Certitude of Digital Marketing by Ratna Sarkar
Tips for skin care in winter by Khushi gupta
How to build an empire of digital marketing by Anshika