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Customized digital marketing for Agribusiness

The above meme, if asked in the context of using the power of the internet then this digital marketing comes first in the minds of the people who are already in the business. I don’t wonder if in the future not knowing how to operate a smartphone considered to be a sign of illiteracy. Digital marketing is one of those bright prospects glooming due to the increased internet users and this article is clearly meant for beginners who think about digital marketing and are skeptical about the need for it in propelling their careers.

Before delving into digital marketing let’s know why does marketing hold prime importance in any organization. Marketing in the modern world is all about making the product fit for the customers based on the research considering the customer preference and the problem that the product solves for a customer.

Marketing mix – 4 Ps for effective marketing of a product.

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Components of the Marketing mix

Product: Product should be aimed at solving the pain point of a customer and an extraordinary product reduces the promotion cost to an extent and ensures customer loyalty.

Price: The value at which a customer buys a product and which is based on the manufacturing cost, R&D, wages, and salaries of the employees who are involved in bringing that product. We can even fix the price based on the value that a product offers to its customers (Value pricing).

Place: Wherethe customers come to buy the product and it has to be decided based on customer survey and type of products. Customers can be divided into many market segments based on their gender, lifestyle, and socio-economic status.

Promotion: Important process in making the product more visible to the end-users by combining the promotional activities such as above the line (mass media) and below the line (campaign, direct mail, one to one contact).

Types of marketing

Many organizations try to be the best in whichever industry they’re operating, but to be sustainable it is important to be a synonym of the business you’re in. Just imagine the way “Xerox” is another name for photocopy and “Google’’ for the search engine. The marketing in this era is altogether a different ball game which is driven by the technological advancement that led to a new thing called “ Digital marketing”. Let us get into knowing about that game-changer.

Traditional V/S Digital marketing

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Traditional marketing means marketing through conventional media like direct mail, one-to-one contact, cold calling prospects, campaigns, demonstrations, etc.

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Digital marketing is a new age technique that uses the internet and electronic media to sell products. Anything that includes social media, email, websites, blogs, affiliate marketing to drive the traffic and to turn the potential prospects into customers.

Digital marketing is the future as the number of smartphone users has been increasing year by year. It is becoming easy to get the attention of the prospects through social media like Facebook, Twitter, Instagram, etc. Read out a well written article about future of digital marketing by Purvi 

Know more about digital marketing by Sriraksha here

The commonly used digital marketing techniques are social media marketing, E-mail marketing, content marketing, SEO, and marketing automation. Integrated use of all these help to get more outcome than a single technique.

Agribusiness is changing from conventional to more of an enterprise. The reason is more people coming to it knowing the potential and are reaping good. Digital marketing for agribusiness is also gaining more importance. These are some of the tools that we can customize for an agribusiness firm to make it more profitable. Let us discuss them;

Customizable digital marketing tools for an Agribusiness

  1. Content marketing: Agribusiness is all about developing the content that pleases certain end users like farmers, traders, an organization to make the decisions which are strategic in nature. The content types include a package of practices for crops, price trends of a particular commodity, industry analysis, and B2B services for an organization. check this article by Nayana prasad for content marketing basics.
  2. Lead generation and marketing automation: Lead generation through email marketing tools plays an important part in B2B marketing. Marketing automation helps to re-target them through series of emails customized for them. B2C marketing helps to build a custom list of farmer’s contact numbers, sending them the content based on the crop they grow like the best products to use for that crop, value addition for fetching more price.
  3. Social media marketing: One can’t simply ignore social media in the 21st century and the agribusiness industry is not an exception. There are around 140 million farmers in India and by 2025 at least 100 million will have access to smartphones. The easy to use social media like Facebook and Youtube help in the marketing strategies. Segmenting the customers into crop-specific and demographic groups. These methods are more effective than traditional methods where the ROI is less and the outcome tracking is a tedious task. Check some social media tools by Digitaldeepak here
  4. SEO: Search engine optimization is nothing but optimizing your website for users. This is all about ranking your content higher and drive traffic to a particular page or post. A detailed explanation of SEO is put by Digital Tarang in this article

One of the efficient ways to get started with digital marketing is the Digital Deepak Internship program and check out the review of the same by Harini Krishnan. The above Digital marketing techniques help to take the plunge and make the business grow more. 

Here in Drive Agribusiness, we strive to give customized digital solutions to make the business and farmers. We are happy to hear from you about the expectations met through this article and do check our website for more such articles.

If you are eager to explore food and diet related articles , I have choosen two best from Manali Gidra and Dhanashekara.

Read this blog post by Yogita Patil on how event management business can benefit from digital marketing. Small business can leverage the tools and technologies mentioned in this article by  Akshita

If you are a jewellery lover then the post written by Akankasha singh is must read for you .

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28 thoughts on “Customized digital marketing for Agribusiness”

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    1. Daniel Clinton

      Digital marketing become more and more popular. Many marketing agencies use https://soclikes.com/ to get new followers and more likes for the posts on socials. So using digital marketing for agribusiness will be definitely effective.

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    歷史
    六七千年前的先民就開始釣魚。周文王曾和兒子們在靈沼釣魚取樂。戰國時范蠡也愛釣魚,常把所釣之魚供給越王勾踐食用。 二十世紀八十年代,中國大陸的各級釣魚協會成立,釣魚地點也從自然水域向養殖水域過度,所釣之魚則從粗養向細養過度。人數增多、水體污染及濫捕濫撈導致釣魚難度上升。釣魚協會開始與漁民和農民簽訂文件,使更多釣者能夠在養殖水域釣魚,達到了雙贏的目的。 二十世紀九十年代初,來自台灣的懸釣法走紅大陸,各地開始建造標準釣池。 二十世紀末,發達國家的釣者提倡回顧自然,引發新一輪野釣戰,而中國的釣者則更青睞精養魚池。]

    工具

    一种钓鱼竿机械部分示意图
    最基本的钓具包括:鱼竿、鱼线、鱼钩、沉坨(又名沉子)、浮标(又名鱼漂)、鱼饵。]:1其他辅助钓具包括:失手绳、钓箱、线轮、抄网、鱼篓、渔具盒、钓鱼服、钓鱼鞋等。]:1

    钓竿一般由玻璃纖維或碳纖維轻而有力的竿状物质製成,钓竿和鱼饵用丝线联接。一般的鱼饵可以是蚯蚓、米饭、蝦子、菜叶、苍蝇、蛆等,现代有专门制作好(多数由自己配置的半成品)的粉製鱼饵出售。鱼饵挂在鱼鉤上,不同的對象鱼有不同的釣組配置。在周围水面撒一些誘餌通常会有較好的集魚效果。

    钓具
    鱼竿
    主条目:鱼竿
    钓鱼的鱼竿按照材质包括:传统竹竿、玻璃纤维竿、碳素竿,按照钓法包括:手竿、矶竿、海竿(又名甩竿),按照所钓鱼类包括:溪流小继竿、日鲫竿(又名河内竿)、鲤竿、矶中小物竿。]:6-8

    鱼钩
    主条目:鱼钩
    鱼钩就是垂钓用的钩,主要分为:有倒钩、无倒钩、毛钩。]:14

    鱼线
    主条目:鱼线
    鱼线就是垂钓时绑接鱼竿和鱼钩的线,历史上曾使用蚕丝(远古日本)、发丝(江户时期日本)、马尾(西欧)、二枚贝(地中海)、蛛网丝(夏威夷)、琼麻(东南亚)、尼龙钓线(美国)。]:25

    鱼漂
    主条目:鱼漂
    鱼漂又名浮标,垂钓时栓在鱼线上的能漂浮的东西,主要用于搜集水底情报,查看鱼汛,观察鱼饵存留状态,以及水底水流起伏变化。]:36

    鱼饵
    主条目:鱼饵
    鱼饵分为诱饵和钓饵,是一种用来吸引鱼群和垂钓时使用的物品,钓饵分为荤饵、素饵、拟饵、拉饵。]:170

    沉子
    主条目:沉子
    沉子又名沉坨、铅锤,是一种调节鱼漂的工具。]:45

    卷线器
    主条目:卷线器
    卷线器主要安装在海竿和矶竿上的一种卷线的工具。]:63

    连结具
    主条目:连结具
    连结具是连结鱼线与钓竿、母线与子线的一种连结物,使用最广泛的是连结环。]:55

    识鱼
    鱼类的视力不如人类,距离、宽度均无法和人类的视力比较,鱼类对水色、绿色比较敏感,鱼类的嗅觉非常灵敏,鱼类的听觉也非常灵敏,钓鲤鱼时,不能在岸上大声谈笑、走动不停,鱼类的思考能力非常弱,鱼类应对周边环境随着气象、水温、水色、潮流、流速、水量的变化而变化,于是便出现了在同一个池塘、水库、湖泊,往日钓鱼收获大,今日少,上午收获大,下午少,晴天大,雨天少等情况。]:114-117淡水钓鱼,中国大陆经常垂钓的鱼类对象是本地鲫鱼、日本鲫、非洲鲫、鲤鱼、游鱼、罗非鱼、黄刺鱼(黄鸭叫)、黄尾、鳊鱼、青鱼、草鱼、鲢鱼、鳙鱼,台湾经常垂钓的鱼类对象是本地鲫鱼、日本鲫、吴郭鱼(罗非鱼)、溪哥仔和红猫(粗首马口鱲)、斗鱼、罗汉鱼、苦花、三角姑(河鮠)、竹蒿头(密鱼)。]:117

    影响鱼类的6大因素主要是:季节变更、气温高低、水的涨落、风的大小、水的清浊、天气阴晴

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